A complete website rebuild consolidating three locations under one roof, bilingual AI customer service agent, location-optimized SEO, and display advertising — designed to dominate local search across Idaho Falls and Blackfoot.
We audited both firststreetwashndry.com and washndry.us. You're running two separate websites on two different platforms — Hibu (Duda) for Idaho Falls and WordPress for Blackfoot — both with critical SEO failures, no AI visibility, and no bilingual support.
| Element | firststreetwashndry.com (Hibu) | washndry.us (WordPress) |
|---|---|---|
| HTTPS / Canonicals | Broken — canonicals use http:// | HTTPS works, canonicals correct |
| H1 Heading Tags | Missing — only H3 tags | Says "Home" — meaningless |
| Meta Description | Present, includes phone | Leaking raw shortcode: [vc_row...] |
| Structured Data | Minimal — basic WebSite only | None at all |
| LocalBusiness Schema | Missing entirely | Missing entirely |
| FAQ Schema | FAQ page, no markup | FAQ page, no markup |
| Page Title | Broadway says "Idaho, ID" not "Idaho Falls" | "Home Full | Wash n Dry" — template name visible |
| Sitemap | lastmod 2022 — 3+ years stale | Full of demo pages (chess columns, typography) |
| Bilingual | None | None |
| AI/LLM Visibility | Zero | Zero |
| Platform | Hibu/Duda — $99–$300/mo | WordPress + WPBakery on shared hosting |
| Security Risk | Managed by Hibu | Slider Revolution 6.2.2 — known vulnerabilities |
You're running three locations across two separate websites on two different platforms — paying for both while neither works properly. The Hibu site breaks its own HTTPS. The WordPress site is leaking shortcode into Google search results and running a plugin with known security vulnerabilities. We're going to consolidate everything into one fast, secure, bilingual site with AI customer service — for a one-time cost less than a single year of Hibu alone.
You currently operate two separate websites on two separate domains. Here's exactly what happens to each one.
Becomes the primary domain. DNS is switched from Hibu's servers to our cloud hosting. All 8 pages of the new bilingual website live here — homepage, three location pages, two regional landing pages, FAQ, and contact. Auto-managed SSL certificate. All display ads, Google Business Profiles, and search results point here.
After launch: Cancel your Hibu subscription. You keep the domain — we just point it at the new site.
Permanent 301 redirect to the Blackfoot location page on firststreetwashndry.com. Anyone visiting washndry.us — whether from a Google search, a bookmark, or an old link — is automatically sent to the Blackfoot page on the primary site. All existing SEO authority transfers via the redirect.
After launch: Cancel your WordPress hosting. Keep the domain registered (renew annually) so the redirect stays active and no one else can claim it.
Both domains stay in your name. One serves the site. The other redirects. No traffic is lost, no bookmarks break, and all the search engine authority from both domains consolidates into a single, stronger web presence. Two domains working together instead of competing against each other.
A complete website rebuild consolidating three locations and two domains into one bilingual site with AI customer service, per-location SEO, region-specific landing pages, and display advertising — dominating local search across Idaho Falls and Blackfoot.
Custom-built site replacing both Hibu and WordPress. One domain, three location pages, two regional landing pages, proper HTTPS, and hosting at $75/month.
An AI-powered customer service agent embedded on every page — trained on all three locations, their different hours, services, and amenities. Responds in English and Spanish.
Matching display ad creative with language detection — targeting Idaho Falls and Blackfoot residents in both English and Spanish through Google Display Network.
Every page, every meta tag, every piece of structured data — duplicated and optimized in both English and Spanish. This isn't a Google Translate widget. It's a properly engineered bilingual website.
Browser Accept-Language header detection serves the right language on first visit. No extra clicks. Spanish-speaking visitors see Spanish immediately.
Persistent English/Español toggle in the navigation bar. User preference is remembered across page loads via cookie.
Proper hreflang implementation tells Google which language version to show each user. Critical for bilingual local SEO.
The AI agent auto-detects the language of each incoming message and responds accordingly. A customer can switch languages mid-conversation.
Both Idaho Falls and Blackfoot have significant Spanish-speaking populations. Every competitor in the area serves English only. By building bilingual from day one, First Street Wash N Dry becomes the default choice for an entire community that currently has nowhere to go online for laundry information in their language.
Each of your three locations gets its own dedicated, fully optimized page with structured data that tells both traditional search engines and AI systems exactly what your business is, where it is, and when it's open — including the fact that Blackfoot has different hours than Idaho Falls.
All three location pages get unique: title tags, meta descriptions, H1 headings, LocalBusiness JSON-LD schema with address, phone, geo coordinates, hours, and amenities. Idaho Falls pages show 24/7 hours. Blackfoot shows 6AM–12AM. Each page is a standalone SEO asset targeting its own city.
Two dedicated landing pages — one for Idaho Falls and one for Blackfoot — optimized for regional search queries like "laundromat near me in Idaho Falls" and "laundry service Blackfoot ID." These are the ad landing pages: region-specific content, both locations in Idaho Falls on one page, Blackfoot standalone. Bilingual. Built for conversion.
FAQPage schema on the FAQ page — AI engines pull directly from this. llms.txt at the site root explicitly tells AI crawlers about your business. Conversational content structured as question/answer pairs. Your business shows up when someone asks ChatGPT or Perplexity "where can I do laundry in Idaho Falls?"
The regional landing pages serve as dedicated display ad destinations — when someone in Idaho Falls clicks an ad, they land on a page featuring both 1st Street and Broadway with directions, hours, and amenities. Blackfoot clicks land on the Blackfoot-specific page. No generic homepage. Higher relevance, higher conversion.
Using @type: Laundromat — the specific schema.org type for your business category, not generic LocalBusiness.
H1 per page, H2 for sections, H3 for subsections — the heading structure search engines expect.
Auto-generated sitemap with all language variants and accurate lastmod dates. No more 3-year-old timestamps.
Auto-managed SSL certificates. All canonicals, OG URLs, and sitemap URLs use https://. 301 redirects from old URLs preserve link equity.
washndry.us 301-redirects to the Blackfoot page on the primary domain. All link equity from both domains consolidated under one roof. No more split authority.
The WordPress site with its outdated Slider Revolution plugin and leaked shortcodes gets replaced entirely. No more security vulnerabilities or shared hosting.
An AI-powered chat agent embedded on every page, trained on all three locations — their different hours, services, machine sizes, pricing, amenities, and FAQ. It knows that Idaho Falls is 24/7 and Blackfoot closes at midnight. It answers in whatever language the customer writes.
All three locations and their differences. 1st Street: 24/7, has attendant. Broadway: 24/7, no attendant, self-service only. Blackfoot: 6AM–12AM, different phone number. Machine capacities (up to 80 lbs). Amenities. Pricing. FAQ. Directions. All in English and Spanish.
Answers customer questions instantly — no hold time, no missed calls. Handles location-specific inquiries ("does Broadway have an attendant?" or "is Blackfoot open right now?"). Routes customers to the nearest location. Provides directions to all three. Answers in English or Spanish based on what the customer types.
Your Idaho Falls locations are open 24 hours but your phone isn't answered at 2 AM. The AI agent is. A customer in Blackfoot wondering if you're still open at 11 PM gets an accurate answer. A customer in Idaho Falls wondering whether to drive to 1st Street or Broadway at midnight gets routed to the right location — in their language — without you lifting a finger.
Matching display ad creative in both English and Spanish for all three locations, served through the Google Display Network with language-targeted audience segments — driving traffic from Idaho Falls and Blackfoot to each location's dedicated page.
Display ads targeting English-speaking residents in Idaho Falls and surrounding areas. Location extensions linked to your Google Business Profile. Click-through to the Idaho Falls or Blackfoot regional landing page — not a generic homepage.
Identical creative in Spanish, served to Spanish-language audience segments via Google's language targeting. Regional landing pages auto-detect and serve Spanish content.
Geo-targeted to Idaho Falls and Blackfoot with configurable radius around each of the three locations. Ads drive to the region-specific landing page — Idaho Falls ad clicks see both IF locations, Blackfoot clicks see the Blackfoot page.
Click-through tracking, conversion tracking on the chat agent, and impression reporting. Monthly performance data available through your dashboard.
You're paying Hibu $99–$300/month plus WordPress hosting — two platforms for a fragmented web presence with no AI, no bilingual support, and broken SEO on both. Here's what $2,000 buys you — and how fast it pays for itself.
Hibu: $99–$300/month + WordPress hosting
Two websites. Two platforms. Broken HTTPS canonicals on Hibu. Leaked shortcodes in meta descriptions on WordPress. No H1 tags on either. No LocalBusiness schema. No FAQ schema. No bilingual support. No AI agent. Outdated plugins with known vulnerabilities. Split domain authority.
$2,000 one-time + $75/month hosting
One unified site. Three optimized location pages. Two regional landing pages for ad campaigns. Auto-SSL HTTPS. Per-location Laundromat schema. FAQPage schema. llms.txt. Bilingual with auto-detection. AI chat agent covering all locations. Bilingual display ads. Domain consolidation. 301 redirects from both old domains.
Between Hibu and WordPress hosting, you're paying for two platforms that actively hurt your SEO. Our one-time cost of $2,000 replaces both, consolidates your web presence under one domain, and gives you an AI employee and bilingual site that neither platform could deliver at any price. Ongoing cost of $75/month is less than what Hibu charges alone — and includes the AI agent, hosting, and maintenance.
Everything is itemized. One price. No monthly website fees. No surprises.
* The $2,000 covers everything: design, development, AI agent training for all 3 locations, SEO implementation, domain consolidation, and bilingual display ad creative. The $75/month covers hosting, AI agent operation, and maintenance. Ad spend is billed directly to your Google Ads account. You can cancel both Hibu and your WordPress hosting once we launch.
Domain access for both firststreetwashndry.com and washndry.us. Business information for all 3 locations. Pricing, hours, services confirmed per location. FAQ review. AI agent knowledge base drafted.
All 8 pages built in both languages. Three location pages plus two regional landing pages optimized with per-location schema. FAQ page with FAQPage markup. Contact forms configured. Mobile responsive testing.
AI agent trained on your business knowledge base. Bilingual responses tested. All structured data validated. llms.txt deployed. Sitemap generated. hreflang tags verified.
Bilingual ad creative designed. Google Display Network campaigns configured. Language targeting set. Location extensions connected. Tracking verified.
Primary domain DNS switched from Hibu to new hosting. washndry.us redirected to Blackfoot page. SSL certificates provisioned. 301 redirects from both old domains active. Site live. AI agent live. Display ads running. Google Search Console resubmitted for both domains.
Two weeks from signing to a fully operational bilingual website with AI customer service and display ads running. Both existing sites stay live until the moment we switch DNS — zero downtime. Then you cancel Hibu and WordPress.
Cullari Wardell isn't a web design agency. We're an AI company that builds websites with intelligent customer service systems built in. This is the same platform powering customer service for dozens of businesses across the country.
Our AI chat platform already serves 70+ business tenants across multiple industries — laundromats, healthcare, hospitality, retail. The technology is production-proven and battle-tested, not experimental. Your AI agent runs on the same infrastructure handling thousands of conversations daily.
We understand the laundromat business model — self-service operations, multi-location management, bilingual communities, and the specific questions customers ask. We've built AI systems that handle machine availability, pricing inquiries, location routing, and service explanations — exactly what First Street needs.